JOURNAL
MADS NØRGAARD ON 40 YEARS IN DANISH FASHION
In 1986, Mads began importing scarves, and Mads Nørgaard – Copenhagen took shape. Forty years on, we are marking the anniversary with a very special collection that returns to the...
In 1986, Mads began importing scarves, and Mads Nørgaard – Copenhagen took shape. Forty years on, we are marking the anniversary with a very special collection that returns to the...
New collaboration with ELLE: Read the interview...
Together with ELLE, we have created an exclusive capsule collection in 100% wool, where classic Nørgaard styles meet ELLE’s eye for fashion and styling. The collection consists of a #101...
New collaboration with ELLE: Read the interview...
Together with ELLE, we have created an exclusive capsule collection in 100% wool, where classic Nørgaard styles meet ELLE’s eye for fashion and styling. The collection consists of a #101...
May and Jens on their favourite places in Copen...
Summer holidays are over, and together with May Lifschitz and Jens Lund we're now returning to routine. Get inspired as the couple takes us through Copenhagen, sharing four places that hold special meaning in their lives and everyday...
Summer holidays are over, and together with May Lifschitz and Jens Lund we're now returning to routine. Get inspired as the couple takes us through Copenhagen, sharing four places that hold special meaning in their lives and everyday...
Copenhagen Fashion Week Spring 2027
LIVE CONCERT AND STREET PARTY During Copenhagen Fashion Week, Mads Nørgaard – Copenhagen invited everyone to City Life Street Party – an evening of live music, a DJ set and summer...
LIVE CONCERT AND STREET PARTY During Copenhagen Fashion Week, Mads Nørgaard – Copenhagen invited everyone to City Life Street Party – an evening of live music, a DJ set and summer...
Across Ghana with #101
A conversation with artist Zoë Donkor Roussos about Ghana, #101 and the stories we carry with us.
A conversation with artist Zoë Donkor Roussos about Ghana, #101 and the stories we carry with us.
Helena Christensen on Danish Design, #101 and P...
Made in Denmark is our newest addition to the #101 universe – created in collaboration with Helena Christensen. The collection combines Mads Nørgaard’s design tradition with Helena's love of colours, dots and stripes. At the...
Made in Denmark is our newest addition to the #101 universe – created in collaboration with Helena Christensen. The collection combines Mads Nørgaard’s design tradition with Helena's love of colours, dots and stripes. At the...
Bjørk & Caspar on Disability, Community and Con...
A Paralympic athlete and an award-winning poet. Two strong voices for equality walking through the streets of Copenhagen in Mads Nørgaard – Copenhagen’s Spring collection. Bjørk Nørremark has hesitated to...
Bjørk & Caspar on Disability, Community and Con...
A Paralympic athlete and an award-winning poet. Two strong voices for equality walking through the streets of Copenhagen in Mads Nørgaard – Copenhagen’s Spring collection. Bjørk Nørremark has hesitated to...
Oh Land on International Women's Day
Every girl carries her wings. Together with Oh Land, we celebrate International Women’s Day 2026 with a specially designed t-shirt supporting UNICEF’s work for girls’ rights. The t-shirt is dedicated...
Oh Land on International Women's Day
Every girl carries her wings. Together with Oh Land, we celebrate International Women’s Day 2026 with a specially designed t-shirt supporting UNICEF’s work for girls’ rights. The t-shirt is dedicated...
Betty Krag on Denim and Street Style
The emerging photographer and always cool, creative Betty Krag compares denim to a favorite book and sees the bicycle as a vital part of Copenhagen’s street style. We spoke to...
Betty Krag on Denim and Street Style
The emerging photographer and always cool, creative Betty Krag compares denim to a favorite book and sees the bicycle as a vital part of Copenhagen’s street style. We spoke to...
Culture Friday coming soon
Give the gift of culture this holiday – or treat yourself to a memorable experience. Join us as we celebrate Culture Friday once again. On Friday, November28, everyone shopping with...
Give the gift of culture this holiday – or treat yourself to a memorable experience. Join us as we celebrate Culture Friday once again. On Friday, November28, everyone shopping with...
#101 – designed for everyone since 1967, and st...
The story of the #101 begins on a cold January morning in 1967, when Mads’ father placed the first batch of neatly folded ribbed t-shirts on the shelves of the...
The story of the #101 begins on a cold January morning in 1967, when Mads’ father placed the first batch of neatly folded ribbed t-shirts on the shelves of the...
Striped since 1967
In 1958, Jørgen opened Nørgaard paa Strøget, one of the first shops in Denmark to cater specifically to young people. In 1967 Jørgen launched the #101 T-shirt. The name is...
Striped since 1967
In 1958, Jørgen opened Nørgaard paa Strøget, one of the first shops in Denmark to cater specifically to young people. In 1967 Jørgen launched the #101 T-shirt. The name is...
A Night in Oslo with Jacqueline & Sofie Landvik...
Celebrating our Norwegian ties and special friendship with sisters, creatives, and fashion it-girls Jacqueline & Sofie Landvik. This magical evening, Thursday, September 4, in Oslo featured a zine launch, dinner,...
Celebrating our Norwegian ties and special friendship with sisters, creatives, and fashion it-girls Jacqueline & Sofie Landvik. This magical evening, Thursday, September 4, in Oslo featured a zine launch, dinner,...
Join Martin Kongstad for a day in Copenhagen
Favorite spots, memories, and anecdotes. Author and food critic Martin Kongstad shares personal stories about his Copenhagen. Read along here.
Join Martin Kongstad for a day in Copenhagen
Favorite spots, memories, and anecdotes. Author and food critic Martin Kongstad shares personal stories about his Copenhagen. Read along here.