Helena Christensen on Danish Design, #101 and Personal Style

Made in Denmark is our newest addition to the #101 universe – created in collaboration with Helena Christensen. The collection combines Mads Nørgaard’s design tradition with Helena's love of colours, dots and stripes. At the same time, a part of the proceeds goes to the organisation All Hands & Hearts. Read Helena's thoughts on the collaboration, Danish design and personal style in this interview. 

The collaboration launches on June 10, 2026. 

Helena Christensen (1968, Denmark) is an international model and photographer based in New York. In 2019, she was appointed goodwill ambassador for UNHCR, the UN Refugee Agency.  

The Mads Nørgaard x Helena Christensen collection Made in Denmark launches on June 10, 2026, and will be available at Nørgaard paa Strøget, at Mads Nørgaard – Copenhagen in Aarhus and Berlin, and online at madsnorgaard.com  

A part of the proceeds will be donated to All Hands & Hearts, working to rebuild communities in disaster-affected areas. 

Why do you want to support All Hands & Hearts?  

I want to support All Hands & Hearts because it's incredible how they provide immediate response as well as long-term aid. I know Petra Nemcova, the co-founder of the organisation, and the work she and the organisation do in critical emergency situations is truly remarkable. I like supporting organisations directly so I can follow where the donation actually goes. 

When did your relationship with the #101 t-shirt and your knowledge of Mads Nørgaard begin?  

The #101 t-shirt has always been part of my life! Ever since I was a teenager, it's been a natural part of my wardrobe – and it's been with me everywhere. It carries a lot of nostalgia, yet feels just as modern as it is classic. Visiting Nørgaard paa Strøget was always a favourite thing to do, and it's still something I always look forward to. 

How does the #101 T-shirt fit into your style?  

I've always loved stripes and dots – colours and patterns in general – but especially stripes. Perhaps because there's something maritime about them, and I love the ocean. I like to mix materials, patterns and colours, so stripes work with everything I wear. I feel most at home where things don't quite match. 

 

What characterizes Danish design for you?  

Less is more, a love of detail and strong, quality materials. As seen in Arne Jacobsen's furniture classics and Verner Panton's lamps. For me, Nørgaard paa Strøget's striped t-shirts with their classic cut are clearly part of the canon of Danish design icons. 

Why do you think Danish design has such a strong reputation abroad? 
  
We've got an incredibly strong design tradition dating back to early modernism, with visionary designers who've worked across everything from cutlery and toys to buildings. Just think of Kay Bojesen. You can spot Danish design from a distance: clean lines, a distinct visual language and a quality you can feel.