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        Teen – Size 13 years
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        COLLECTIONS
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        100% Wool
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        The #101 collection
        KIDS – Size 1 – 10 years
        KIDS – Size 1 – 10 years
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        TEEN – Size 13 years
    • SALE
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    POPULAR
    101 & the Nørgaard paa Strøget collection SALE
    RECOMMENDED
    Knitted in Denmark Edit Denim Street Style Edit
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    • #101

    • 100% WOOL
      MADE IN DK
      101 Wool, Camel

      101 Wool Camel

      Sizes LONG REGULAR

      101 Wool Camel
       - 
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      Regular price €68.00 EUR
      Regular price €0.00 Sale price €68.00 EUR
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    • 100% WOOL
      MADE IN DK
      NPS Scarf Triangle Wool, Brown

      NPS Scarf Triangle Wool Brown

      Sizes 1

      NPS Scarf Triangle Wool Brown
       - 
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      Regular price €34.00 EUR
      Regular price €0.00 Sale price €34.00 EUR
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    • 100% WOOL
      MADE IN DK
      NPS John Dress Wool, Marine

      NPS John Dress Wool Marine

      Sizes ONE

      NPS John Dress Wool Marine
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      Regular price €90.00 EUR
      Regular price €0.00 Sale price €90.00 EUR
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    • 100% WOOL
      MADE IN DK
      NPS Nova Pants Wool, Black/Ecru Stripe

      NPS Nova Pants Wool Black/Ecru Stripe

      Sizes 1 2

      NPS Nova Pants Wool Black/Ecru Stripe
       - 
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      Regular price €121.00 EUR
      Regular price €0.00 Sale price €121.00 EUR
      Unit price /  per 
    • 100% WOOL
      MADE IN DK
      NPS Tank Top Wool, Brown

      NPS Tank Top Wool Brown

      Sizes ONE

      NPS Tank Top Wool Brown
       - 
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      Regular price €48.00 EUR
      Regular price €0.00 Sale price €48.00 EUR
      Unit price /  per 
    • 100% WOOL
      MADE IN DK
      NPS Long John Dress Wool, Black

      NPS Long John Dress Wool Black

      Sizes ONE

      NPS Long John Dress Wool Black
       - 
      Choose color

      Regular price €102.00 EUR
      Regular price €0.00 Sale price €102.00 EUR
      Unit price /  per 
    • 100% WOOL
      MADE IN DK
      101 Wool, Black/Ecru Stripe

      101 Wool Black/Ecru Stripe

      Sizes LONG REGULAR

      101 Wool Black/Ecru Stripe
       - 
      Choose color

      Regular price €68.00 EUR
      Regular price €0.00 Sale price €68.00 EUR
      Unit price /  per 
    • 100% WOOL
      MADE IN DK
      NPS Tank Top Wool, Marine

      NPS Tank Top Wool Marine

      Sizes ONE

      NPS Tank Top Wool Marine
       - 
      Choose color

      Regular price €48.00 EUR
      Regular price €0.00 Sale price €48.00 EUR
      Unit price /  per 
    • 100% WOOL
      MADE IN DK
      NPS Scarf Wool, Brown

      NPS Scarf Wool Brown

      Sizes 1 2

      NPS Scarf Wool Brown
       - 
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      Regular price From €50.00 EUR
      Regular price €0.00 Sale price From €50.00 EUR
      Unit price /  per 
    • 100% WOOL
      MADE IN DK
      101 Wool, Marine

      101 Wool Marine

      Sizes LONG REGULAR

      101 Wool Marine
       - 
      Choose color

      Regular price €68.00 EUR
      Regular price €0.00 Sale price €68.00 EUR
      Unit price /  per 
    • 100% WOOL
      MADE IN DK
      NPS Scarf Triangle Wool, Black/Ecru Stripe

      NPS Scarf Triangle Wool Black/Ecru Stripe

      Sizes 1

      NPS Scarf Triangle Wool Black/Ecru Stripe
       - 
      Choose color

      Regular price €34.00 EUR
      Regular price €0.00 Sale price €34.00 EUR
      Unit price /  per 
    • 100% WOOL
      MADE IN DK
      NPS Long John Dress Wool, Black/Ecru Stripe

      NPS Long John Dress Wool Black/Ecru Stripe

      Sizes ONE

      NPS Long John Dress Wool Black/Ecru Stripe
       - 
      Choose color

      Regular price €102.00 EUR
      Regular price €0.00 Sale price €102.00 EUR
      Unit price /  per 
    1 / of 12
    • SALE JUST GOT BETTER

      The prices just dropped on a wide selection of SALE-styles for women, men, and kids.

      SHOP
    • SALE JUST GOT BETTER

      The prices just dropped on a wide selection of SALE-styles for women, men, and kids.

      SHOP
    • JOURNAL

    • Betty Krag on Denim and Street Style

      Betty Krag on Denim and Street Style

      January 27, 2026Interviews News

      The emerging photographer and always cool, creative Betty Krag compares denim to a favorite book and sees the bicycle as a vital part of Copenhagen’s street style. We spoke to...

      READ MORE
      January 27, 2026Interviews News

      Betty Krag on Denim and Street Style

      The emerging photographer and always cool, creative Betty Krag compares denim to a favorite book and sees the bicycle as a vital part of Copenhagen’s street style. We spoke to...

      READ MORE
    • Culture Friday coming soon

      Culture Friday coming soon

      November 14, 2025News

      Give the gift of culture this holiday – or treat yourself to a memorable experience. Join us as we celebrate Culture Friday once again. On Friday, November28, everyone shopping with...

      READ MORE
      November 14, 2025News

      Culture Friday coming soon

      Give the gift of culture this holiday – or treat yourself to a memorable experience. Join us as we celebrate Culture Friday once again. On Friday, November28, everyone shopping with...

      READ MORE
    • #101 – designed for everyone since 1967, and still made in Denmark

      #101 – designed for everyone since 1967, and st...

      September 24, 2025News

      The story of the #101 begins on a cold January morning in 1967, when Mads’ father placed the first batch of neatly folded ribbed t-shirts on the shelves of the...

      READ MORE
      September 24, 2025News

      #101 – designed for everyone since 1967, and st...

      The story of the #101 begins on a cold January morning in 1967, when Mads’ father placed the first batch of neatly folded ribbed t-shirts on the shelves of the...

      READ MORE
    • Striped since 1967

      Striped since 1967

      September 24, 2025News

      In 1958, Jørgen opened Nørgaard paa Strøget, one of the first shops in Denmark to cater specifically to young people. In 1967 Jørgen launched the #101 T-shirt. The name is...

      READ MORE
      September 24, 2025News

      Striped since 1967

      In 1958, Jørgen opened Nørgaard paa Strøget, one of the first shops in Denmark to cater specifically to young people. In 1967 Jørgen launched the #101 T-shirt. The name is...

      READ MORE
    • A Night in Oslo with Jacqueline & Sofie Landvik and friends

      A Night in Oslo with Jacqueline & Sofie Landvik...

      September 5, 2025Events

      Celebrating our Norwegian ties and special friendship with sisters, creatives, and fashion it-girls Jacqueline & Sofie Landvik. This magical evening, Thursday, September 4, in Oslo featured a zine launch, dinner,...

      READ MORE
      September 5, 2025Events

      A Night in Oslo with Jacqueline & Sofie Landvik...

      Celebrating our Norwegian ties and special friendship with sisters, creatives, and fashion it-girls Jacqueline & Sofie Landvik. This magical evening, Thursday, September 4, in Oslo featured a zine launch, dinner,...

      READ MORE
    • Join Martin Kongstad for a day in Copenhagen

      Join Martin Kongstad for a day in Copenhagen

      August 18, 2025Guides Interviews

      Favorite spots, memories, and anecdotes. Author and food critic Martin Kongstad shares personal stories about his Copenhagen. Read along here.

      READ MORE
      August 18, 2025Guides Interviews

      Join Martin Kongstad for a day in Copenhagen

      Favorite spots, memories, and anecdotes. Author and food critic Martin Kongstad shares personal stories about his Copenhagen. Read along here.

      READ MORE
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