JOURNAL

Made in Denmark is our newest addition to the #101 universe – created in collaboration with Helena Christensen. The collection combines Mads Nørgaard’s design tradition with Helena's love of colours, dots and stripes. At the...

A Paralympic athlete and an award-winning poet. Two strong voices for equality walking through the streets of Copenhagen in Mads Nørgaard – Copenhagen’s Spring collection. Bjørk Nørremark has hesitated to...

Every girl carries her wings. Together with Oh Land, we celebrate International Women’s Day 2026 with a specially designed t-shirt supporting UNICEF’s work for girls’ rights. The t-shirt is dedicated...

The emerging photographer and always cool, creative Betty Krag compares denim to a favorite book and sees the bicycle as a vital part of Copenhagen’s street style. We spoke to...

Give the gift of culture this holiday – or treat yourself to a memorable experience. Join us as we celebrate Culture Friday once again. On Friday, November28, everyone shopping with...

The story of the #101 begins on a cold January morning in 1967, when Mads’ father placed the first batch of neatly folded ribbed t-shirts on the shelves of the...

In 1958, Jørgen opened Nørgaard paa Strøget, one of the first shops in Denmark to cater specifically to young people. In 1967 Jørgen launched the #101 T-shirt. The name is...

Celebrating our Norwegian ties and special friendship with sisters, creatives, and fashion it-girls Jacqueline & Sofie Landvik. This magical evening, Thursday, September 4, in Oslo featured a zine launch, dinner,...

Favorite spots, memories, and anecdotes. Author and food critic Martin Kongstad shares personal stories about his Copenhagen. Read along here.

During fashion week in August 2025, we’re hosting a special event for everyone who loves fashion, music, and the city of Copenhagen. Join us as indie pop rock band BLUSH...

We never get tired of live music, the Orange Stage, draft beer, good vibes, offbeat experiences, and wonderful people.That’s why we’re thrilled to continue our presence at Roskilde Festival with...

Our #101 t-shirt collaboration with Josephine Skriver is a small step in the right direction for girls’ and women’s rights. All profits from the t-shirt sales go to PlanBørnefonden’s Girls'...

A new collaboration with Josephine Skriver and Plan International Denmark aims to make a difference for girls and women in some of the world’s most vulnerable communities.

What happens when 19-year-old Anna Munch, with her uncompromising approach to fashion and culture, meets one of Danish fashion’s most iconic figures? Can’t wait to reveal our new collab with...