True to tradition, we look towards the cultural scene during the big shopping day. This year, customers can choose between six destinations across Denmark: Louisiana Museum of Modern Art in Humlebæk, Brandts Art Museum in Odense, Vejen Art Museum in Vejen, Kunsten Museum of Modern Art in Aalborg, Fuglsang Kunstmuseum on Lolland, or Grand Teatre in Copenhagen.
Culture Friday has existed since 2022 to support art and culture – an area close to Mads Nørgaard’s heart.
“Looking toward art and culture has never been more important. In a time marked by conflict, threats, and an inward-looking prepper mentality, art can lift us up, create connection, and give space for reflection. It’s about embracing the many cultural places around us. Culture Friday is our small push – an invitation to experience culture together.”
– Mads Nørgaard
Since the brand’s beginnings in 1986, we have collaborated with both emerging artistic talents and established names. Most recently, with the up-and-coming Danish indie rock band Blush, who performed live in the brand’s flagship store Nørgaard paa Strøget during Copenhagen Fashion Week in August. Earlier this year, we also launched our second swimwear collaboration with the queen of video art, Swiss artist Pipilotti Rist. With new cultural projects on the horizon, we continue the brand’s long-standing tradition of uniting fashion, art, and culture.
Culture Friday at Mads Nørgaard – Copenhagen takes place on Friday, November 28, 2025, from midnight and for 24 hours. The gift card can be selected with any purchase on madsnorgaard.dk, or in Nørgaard paa Strøget in Copenhagen and Mads Nørgaard – Copenhagen in Aarhus. All gift cards are redeemed online, cover entry to the selected cultural institution, and are valid for one year. Tickets are sent by post directly to customers.
