JOURNAL

The story of the #101 begins on a cold January morning in 1967, when Mads’ father placed the first batch of neatly folded ribbed t-shirts on the shelves of the...

In 1958, Jørgen opened Nørgaard paa Strøget, one of the first shops in Denmark to cater specifically to young people. In 1967 Jørgen launched the #101 T-shirt. The name is...

During fashion week in August 2025, we’re hosting a special event for everyone who loves fashion, music, and the city of Copenhagen. Join us as indie pop rock band BLUSH...

We never get tired of live music, the Orange Stage, draft beer, good vibes, offbeat experiences, and wonderful people.That’s why we’re thrilled to continue our presence at Roskilde Festival with...

Our #101 t-shirt collaboration with Josephine Skriver is a small step in the right direction for girls’ and women’s rights. All profits from the t-shirt sales go to PlanBørnefonden’s Girls'...

A new collaboration with Josephine Skriver and Plan International Denmark aims to make a difference for girls and women in some of the world’s most vulnerable communities.

What happens when 19-year-old Anna Munch, with her uncompromising approach to fashion and culture, meets one of Danish fashion’s most iconic figures? Can’t wait to reveal our new collab with...

The queen of video art, Swiss artist Pipilotti Rist, often incorporates water into her vibrant video and sound installations. She is currently featured in the exhibition Ocean at Louisiana Museum...

Join us as the first batch of Nørgaard Pop is handed out for free on Thursday, March 27, in front of Nørgaard paa Strøget in Copenhagen and Mads Nørgaard -...

At Mads Nørgaard – Copenhagen, International Women's Day extends into a full week from March 1 to 8, featuring a panel debate, an exhibition, and a performance. Presenting the project...

For the third time in a row, Mads Nørgaard – Copenhagen hosted a party during Copenhagen Fashion Week. First, it was at the public restrooms on Amagertorv, then at Ravelinen...

this is me! is Mads Nørgaard - Copenhagen’s take on Spring/Summer 2025 and the highlight of Copenhagen Fashion Week. The project consists of two parts: a book launch and a...

Sylvester Vogelius is an artist working across sculpture, installation, collage, and text, among others. He has created a sculptural Christmas house for Mads Nørgaard – Copenhagen, which will be on...

For the third year in a row, Black Friday is being renamed to Culture Friday at Mads Nørgaard – Copenhagen. Instead of price reductions on the big shopping day, the...