Why are you an ambassador specifically for PlanBørnefonden?
I became an ambassador for PlanBørnefonden in 2021 because I’ve always believed that every child, no matter where they’re born, deserves the same rights, safety, and opportunities to thrive. But it wasn’t until I traveled with them to Uganda that it truly hit me just how life-changing their work is.
I got to meet my sponsor child, Shatrah, and spend time with her and her family. That moment will stay with me forever. It wasn’t just emotional, it was eye-opening. I saw how much impact something that seems small from our end can have on an entire community. We’re not just talking about donations, we’re talking about building schools, access to clean water, protection from child marriage, and a real shot at an education.
And while PlanBørnefonden supports all children, it’s their focus on uplifting girls and young women that resonates most deeply with me. Every year a girl stays in school, she gains tools and confidence to shape her own future, and that has a ripple effect through her family and community. When we invest in girls, we create real, lasting change.
What makes PlanBørnefonden stand out, more than any other organization I’ve looked at or spoken with, is that they don’t believe in quick fixes or top-down charity. They meet these girls and women at eye level. They don’t see them as victims, they see them as capable, smart, and full of potential. They’ve just been given fewer opportunities. With the right support, these girls can rise, lead, and transform their own futures. PlanBørnefonden is all about empowerment, helping them access what they’ve had inside them all along.
Now that I’m a mom to a young daughter myself, this mission feels even more personal. My daughter is still a toddler, but I already see her strength and spark. And I think about all the girls out there with that same fire, who just need someone to believe in them. I want her to grow up in a world where girls are seen, heard, and supported equally, no matter where they’re born.
As a public figure, I’ve always felt a responsibility to use my voice for something bigger than myself. PlanBørnefonden has given me a way to do that, not just by raising awareness, but by being part of something that’s truly making a difference. And honestly, it’s one of the most meaningful things I’ve ever been part of.
What has been your greatest experience working with PlanBørnefonden?
One of the most powerful experiences I’ve had with PlanBørnefonden was visiting Uganda and meeting my sponsor child, Shatrah. It was so special to spend time with her, to meet her family, and to see her world up close. But because she’s still so young, the impact felt more emotional than fully tangible. I was looking at a little girl just starting out in life, and I couldn’t help but wonder what her future might look like.
That’s why meeting Faridah (activist and a part of Plan International Uganda [editor’s note]) truly changed everything for me. I first met her in Uganda as well, where she shared her story, welcomed me into her home, and introduced me to her family. Then later, I had the incredible honor of standing beside her in Denmark as she spoke at an event with me. It felt like meeting the future I was hoping for. Faridah was everything I imagined Shatrah could grow into with the right support. It was like seeing the long-term impact of PlanBørnefonden’s work come to life, a glimpse into what’s possible when a girl is given the chance to thrive.
Faridah is the perfect example of what happens when just a little support is given. Women like her rise. They shine. They lead. And seeing her own that space with confidence and purpose was deeply moving. It made everything feel real, and urgent, and worth fighting for.
I was also struck by how seemingly small things can make such a massive difference. Like providing period pads, and teaching boys about menstruation so it’s not seen as something shameful or taboo. That kind of education changes everything. The girls feel seen and understood, and they don’t have to stay home and miss school. And the boys grow up with empathy and respect. That’s real change. That’s how you shift a culture.
And while these moments have shaped me personally, what feels just as important is being able to bring these stories back home. To share what I’ve seen, to make people care, and to help others feel connected to something bigger. Because none of us can do this alone.
The world can feel overwhelming. We’re all carrying our own struggles. But I believe the only way we move forward is together, by choosing empathy, supporting each other, and remembering that even small acts of kindness can spark real, lasting change.
Faridah is 25 years old, working with Plan International on girls' and women's rights in Uganda.
How does your ambassadorship influence your role and values as a parent?
Becoming a mother and becoming an ambassador for PlanBørnefonden happened within a similar chapter of my life, and honestly, the two have shaped each other more than I ever expected. My work with PlanBørnefonden has made me so much more aware of how deeply unfair the starting line is for children around the world, especially for girls. And now, raising a daughter of my own, I feel that in my bones.
It’s made me even more intentional about the values I want to pass on to her – compassion, equality, courage, and the importance of using your voice. I want her to grow up knowing that kindness is a strength, that empathy matters, and that we rise by lifting others.
When I look at her, I think about the girls I’ve met through PlanBørnfonden, girls just like her, with the same light in their eyes, but born into very different circumstances. It puts everything into perspective. I can’t protect my daughter from every challenge in life, but I can show her what it looks like to stand up for others and to be a part of something bigger than yourself.
My ambassadorship isn’t just something I do, it’s a reflection of the kind of mother I want to be. It’s about walking the walk and raising the next generation with a deep sense of responsibility and hope.
When did your relationship with the #101 t-shirt and your knowledge of Mads Nørgaard begin?
The 101-shirt has honestly just always been around. It’s such a Danish staple, I don’t think there’s a Dane who doesn’t recognize that iconic striped shirt. Through different phases of my life, I’ve been a fan in so many ways.
During my youth, I had all sorts of different color variations. In high school, it was such a go-to piece, the kind of item you didn’t even question having in your closet. It was just there, like a white t-shirt, reliable, effortless, and completely part of everyday life.
To reconnect with it now, later in life, and even dress my own baby in the stripes as a mother, it really feels full circle. There’s something really beautiful about sharing that piece of Danish culture with her, in a way that feels both nostalgic and new.
Is there a #101 t-shirt you always return to?
Yes, the black and white stripes with the red neckline will always be the one for me. To me, that’s the OG version. It’s iconic, and it goes with everything. No matter what phase of life I’ve been in, that one always finds its way back into my wardrobe.
It feels equal parts bold and effortless, and somehow it always just works, whether I’m dressing it up with a blazer or throwing it on with jeans and sneakers. It’s the kind of piece that grounds you, and makes you feel like yourself.
How did you choose the colors for your #101 t-shirt in both the adult and children's versions?
Coming up with a version of the #101 t-shirt that hadn’t been done before was definitely not easy. It’s such an iconic piece, and designing it in collaboration with PlanBørnefonden made it feel even more meaningful, especially since 100% of the proceeds are going directly to support the fundraising campaign we’re running to uplift young girls and women.
I felt inspired to use the classic colors from PlanBørnfonden’s logo, the iconic blue and white. It felt right to root the design in something that represents hope, strength, and change. But I didn’t want to design just for myself. My baby girl is at the center of everything I do, and I knew I wanted her to be part of this story too. From one mother to another, it felt important to include that connection, so we created a “mommy and me” version.
Still, I didn’t want the two shirts to be complete copies of each other. That didn’t feel like us. Instead, I wanted them to feel inspired by each other, matching in spirit, but with their own personality. So for the adult version, I went with a clean white base and a bold blue neckline as a nod to Plan. For the kids’ version, I kept it playful with blue and white stripes. It’s a small detail, but it feels symbolic, two shirts, two generations, one shared purpose.
How do you style your #101 t-shirt?
I honestly love how easy the #101 t-shirt is to wear, it’s one of those pieces that just works with everything. On a casual day, I’ll throw it on with wide-leg jeans and sneakers or heels. It has that perfect balance of relaxed and put-together, which fits my everyday style so well.
If I want to elevate it a bit, I’ll tuck it into tailored trousers or pair it with a blazer. Whether I choose a solid version or one with stripes, the texture of the fabric and the fit always give the outfit something extra. It’s simple, but never boring.
That’s what I love most, it’s that effortless Scandinavian vibe. Clean lines, minimal tones, and a focus on how clothes feel, not just how they look.
Now that I’m a mom, comfort matters more than ever, but I still want to feel like myself. The #101 t-shirt fits into that balance so naturally. And on days when I match with my daughter, it’s just the sweetest little bonus.
Has your style changed since becoming a mother?
Definitely, but in a way that feels more like an evolution than a complete change. Comfort has become a much bigger priority, for sure. I’m constantly on the move now, so I gravitate toward pieces that are practical but still make me feel like me.
I think I’ve gotten better at choosing clothes that are versatile and timeless. I’m more intentional now. If something doesn’t work for both a park playdate and a quick meeting or event, it probably doesn’t make it into my closet.
That said, I haven’t let go of my love for fashion. I still want to feel confident, strong, and a little cool when I get dressed. It’s just less about dressing to impress, and more about dressing to feel good. Becoming a mom didn’t make me lose my style, it just made me refine it.
What’s the first thing you do when you arrive in Denmark in the summer?
As much as I miss Denmark itself, nothing compares to how much I miss my family and friends. They are always my first stop when I come home. Being able to hug them, sit down for a coffee, and catch up in person, that’s the feeling I miss the most when I’m away.
After that, it’s usually straight to the ocean. There’s something about the Danish coast that just clears my mind. The air feels different, fresher, calmer, lighter, and it instantly makes me feel at peace.
And of course, I have to get a snegl or a tebirkes, but nothing hits quite like real Danish rye bread. I joke that I could live off it. Those little routines, family, sea air, and a slice of rugbrød, bring me straight back to myself. It’s the kind of homecoming that fills you up in every way.
What are your absolute favorite spots on a summer day in Copenhagen?
Copenhagen in the summer is truly magical. One of my favorite places is by the water, whether it’s walking along the harbor, jumping in for a swim at Islands Brygge, or just sitting near Ofelia Plads with a coffee in hand. There’s something about how the city comes alive in the sun that makes you fall in love with it all over again.
I also love a slow morning in one of the small bakeries tucked into side streets, grabbing a tebirkes or snegl and watching the city wake up. Later in the day, I’ll often meet friends for lunch at a spot like Apollo Bar or Reffen, or head to the King’s Garden for a walk with a cold drink.
And now with my daughter, I’ve discovered even more places through her eyes, quiet playgrounds, grassy parks, or just chasing bubbles down cobblestone streets. The city feels even more special now, because I get to share it with her.
Read more about the collaboration between Josephine Skriver, Plan International Denmark, and Mads Nørgaard – Copenhagen here.
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