#101

It’s the striped t-shirt that won the world. More than 3 million of our famed #101s have been sold since 1967. In Scandinavia and beyond people have worked, danced and kissed in the #101… fallen in love wearing it, spilled tears and broken up in it – worn it doing the laundry on rainy Sunday afternoons. 

The story of the #101 begins one cold January morning, when my father put the first batch of neatly folded ribbed t-shirts on the shelves of the store in Copenhagen. He called his t-shirt the #101, after California’s Highway 101, a road that dreams were made on. 

We want the #101 to be an accessible, affordable basic for everyone. The world is constantly in flux, some things have got to remain the same. 

– Mads Nørgaard 

The only thing that has changed about the #101 in the fifty years since is the colours. Every season we design a series of new colours and stripes as an add-on to the many colours and stripes which recur season after season. We make the t-shirts in our factory in Denmark and keep the price as low as we can, as close as we can to the original.

She's a Rainbow

The iconic #101 t-shirt

  • #101 SHORT SLEEVE

    100% WOOL

    101 Wool is the classic #101 T-shirt produced in merino wool. Nørgaard paa Strøget's #101 T-shirt was designed in 1967 by Jørgen Nørgaard. This T-shirt is knitted, dyed and sewn in Denmark and is made from 100% wool.

  • #101 KIDS

    Nørgaard Paa Strøget & the #101 t-shirts have been together since the very start of 1967. When our kids store, Englebørn, opened in 1973 the #101 t-shirt was made in a kids edition.

    #101 TEEN

    Nørgaard paa Strøget

    The #101 t-shirt from Nørgaard paa Strøget was designed in 1967 by Jørgen Nørgaard. Over the past 50 years, the design lines from the original #101 t-shirt have been further developed into other product categories, including the NPS John Dresses and NPS Nova Pants, among others.

    A unifying characteristic across all products in the Nørgaard paa Strøget collection is that they are made of the beautiful BCI-certified cotton rib, knitted in Ikast, and sewn in our factory in Korsør (DK), and that they come in a wide variety of colors and, most importantly, in our signature stripes.

    NPS NOVA PANTS

  • NPS NOVA SHORTS

    NPS SCARF INTERLOCK

    The Nørgaard paa Strøget Scarf Interlock is the classic #101 scarf with two wide stripes. The scarf is knitted, dyed and sewn in Denmark and made in 100% bci Cotton. NPS Interlock is available in two different lengths.

  • NPS WRAP TOPS

    NPS STRAP TOPS

    The NPS Strap Top is a redesign of the classic NPS #101 t-shirt designed by Jørgen Nørgaard in 1967. The Strap Top is knitted and sewn in Denmark from 100% bci Cotton.

  • NPS STRAP DRESSES

  • NPS TANK TOPS

    The NPS Tank Top is a redesign of the classic NPS #101 t-shirt designed by Jørgen Nørgaard in 1967. The Tank Top is knitted and sewn in Denmark from 100% bci Cotton.

    NPS TANK DRESSES

    NPS JOHN DRESSES

    The NPS John Dress is a redesign of the classic NPS #101 t-shirt designed by Jørgen Nørgaard in 1967. The dress was first designed back in the 70's and is still knitted and sewn in Denmark from 100% bci Cotton.

  • NPS LONG JOHN DRESSES

    The NPS Long Dress is a redesign of the classic NPS #101 t-shirt designed by Jørgen Nørgaard in 1967. The dress was first designed back in the 70's and is still knitted and sewn in Denmark from 100% bci Cotton.

    JOURNAL