Icon Visions presents ICONIC CLASSICS and celebrates Danish design in collaboration with Nørgaard paa Strøget.

For the fourth time, the Danish fashion brand Icon Visions revisits the Nørgaard paa Strøget “101" classic from 1967. Icon Visions adds a new vision to the iconic design in a mini collection presenting blouses and maxi dresses. All styles are u-neck with extra-long sleeves and visible stitching. The colors are a playful combination of black, red, Grey Melange, and black/white stripes. All items are 100% wool and made in Denmark.

To style the 101-design another favorite classic is brought back to life: The Punk Royal pants from 2001. In close dialogue with the original creators of the Punk Royal pants, Icon Visions has re-worked the original design with a slight twist of the fit and a change of name. Now called Icon Royal.

All ICONIC CLASSICS launch February the 2nd at 10 AM. Only in Nørgaard paa Strøget in Copenhagen, Mads Nørgaard – Copenhagen in Aarhus, and at madsnorgaard.com here.

The ICONIC CLASSICS campaign shows how the collection can be styled forever and for all. Photos from the campaign will also be featured in the newly launched magazine IssueIssue.



Talents: @angieyd @frederik_nystrup_larsen
Creativ Direction: @ceciliehjorgensen @frejawewer
Photo: @frejawewer
Video: @incipit.studio
Styling: @mayasoulpaustian
Hair: @ayoeness
Makeup: @mette.schou
Nails: @nails_by_emilie
Assi: @svendbrandt
Styling Assi: @secilyvivana

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