• NEW COLLABORATION WITH HELENA CHRISTENSEN   

    Helena Christensen and Mads Nørgaard share a love of colours, polka dots and stripes. In our new collection, Helena’s eye for playful details meets our design tradition in a celebration of Danish design. 

    Made in Denmark. 

  • SHOP HELENA CHRISTENSEN X MADS NØRGAARD

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  • Since her teenage years, Helena Christensen has had the #101 t-shirt as a staple in her wardrobe. Her natural connection to the classic – and to Danish design in general – made a collection collaboration the obvious choice.  

    "Helena and I have worked together for many years, so it felt completely natural to create something together. We share a common language, which I think comes through clearly in the collection." 

    – Mads Nørgaard 
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  • The collection consists of five styles: a long-sleeved #101 t-shirt, two tank tops, and a skirt with a matching tube top. With Helena Christensen's eye for bold combinations, traditions have been pushed – the tank top and set feature fresh four-colourstripes, while the t-shirt mixes both polka dots and stripes. Even the solid-colouredtop reflects the full palette through contrast edging.
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  • A portion of the proceeds from the collection will be donated to All Hands & Hearts – an organisation dedicated to rebuilding disaster-affected areas and ensuring that children in these communities can return to school. 

    "I want to support All Hands & Hearts because it's incredible how they provide immediate response as well as long-term aid." 

    – Helena Christensen 

  • Helena Christensen on Danish Design, #101 and Personal Style 

    Made in Denmark is our newest addition to the #101 universe – created in collaboration with Helena Christensen. The collection combines Mads Nørgaard’s design tradition with Helena's love of colours, dots and stripes. At the same time, a part of the proceeds goes to the organisation All Hands & Hearts. Read Helena's thoughts on the collaboration, Danish design and personal style in this interview. 

    The collaboration launches on June 10, 2026. 

    LÆS MERE