On Thursday, April 27, our brand new flagship store opens on Münzstraße 7 in Berlin's Mitte. As a first mono-brand store, we present Mads Nørgaard – Copenhagen collections, the iconic #101 t-shirt, and artist collaborations in line with our cultural activities in Copenhagen. The store is designed by Studio David Thulstrup and combines Danish classics with Berlin-inspired industrial materials.
"Berlin holds a special place in my heart. I've been coming here since I was a teenager in the '80s, and I have always felt a special connection to the city. Hansa Tonstudio, Bowie, Neu – all the music, movies, literature, and more – and all the politics on top. Growing up in Copenhagen, Berlin had all the contrasts, the edge, and all the conservative splendor as well. I gatecrashed the night the Wall fell in 1989 and was fascinated and frightened by how the old East suddenly took over the cultural scene. But I always felt it was the place to be. From early on, I dreamed of opening a shop here, in the heart of the old East. So here it is. A dream coming true in Münzstrasse. Our own store in Berlin Mitte. Welcome!" – Mads Nørgaard.
The store is presented in collaboration with our German partner, Label Agent.
10178 Berlin, Germany
Join the opening event
– Press preview / Introduction by Mads Nørgaard: Thursday, April 27, 1 pm. Sign-up via email@example.com
– Public Opening Event / Drinks and DJ: Thursday, April 27, 3-8 pm
Follow us @madsnorgaardberlin