Diversity & Inclusion

We are feminists at Mads Nørgaard and believe in the equal value of every human being.

We acknowledge that the word 'feminism' is one of the most misunderstood terms around – this is the definition we use:

"Feminism is a critique of power and an ideology of freedom. It demands that everybody, regardless of gender, skin, color, sexuality, nationality, physical ability, religious belief and class, should have equal rights and opportunities to be who they are and do what they are capable of and dream of. The purpose of feminism is, therefore, to value the feminine and masculine equally, and to fight power structures and patriarchal norms, including gender stereotypes, which stand in the way of this."

- Education and gender sociologist Cecilie Nørgaard, founder of Mangfold.

The Word is Yours

The words we use shape our views and how we perceive the world.

Together with gender, education, and culture consultancy Mangfold, we have developed the app Ordet er Dit (The Word is Yours). Explore the app here.

Every day, Ordet er Dit teaches you a new word connected to sexuality, gender, ethnicity, and equality.

Why? Because language is critical to fostering mutual respect, understanding, and acceptance.

Love is Not a Crime

We support the Amnesty International campaign Love is Not a Crime.

Since 2021, we have designed and produced a collection whose profits support the campaign and the rights of LGBTQ+ communities worldwide.

Why? Because equal rights are a human right for all.


Body positivism

A diverse city life inspires us. We strive to make our designs affordable and accessible to everyone, regardless of size or gender.

We have increased the available size range across our collections, from 34 to 48 for women and 46 to 60 for men.

Why? There is no right size. Everybody should be able to express who they are.

International Women's Day – March 8

As feminists, International Women's Day on March 8 is a special day for us. In 2023 we celebrated this occasion with the Danish-German artist Ursula Reuter Christiansen. We co-designed a collection of dresses and shirts with graphic designer Rasmus Koch and invited everyone for an all-day event at Nørgaard paa Strøget of conversations and spoken word featuring a strong line-up of female writers. Read more here.

Why? Because there is still a long way to go to achieve gender equality.