#101

It’s the striped t-shirt that won the world. More than 3 million of our famed 101s have been sold since 1967. In Scandinavia and beyond people have worked, danced and kissed in the 101… fallen in love wearing it, spilled tears and broken up in it – worn it doing the laundry on rainy Sunday afternoons. 

The story of the 101 begins one cold January morning, when my father put the first batch of neatly folded ribbed t-shirts on the shelves of the store in Copenhagen. He called his t-shirt the 101, after California’s Highway 101, a road that dreams were made on. 

The only thing that has changed about the #101 in the fifty years since is the colours. Every season we design a series of new colours and stripes as an add-on to the many colours and stripes which recur season after season. We make the t-shirts in our factory in Denmark and keep the price as low as we can, as close as we can to the original. We want the 101 to be an accessible, affordable basic for everyone. The world is constantly in flux, some things have got to remain the same. 

– Mads Nørgaard 

  • NPS NOVA PANTS

  • 100% WOOL

  • NPS SCARF INTERLOK

    The Nørgaard paa Strøget Scarf Interlok is the classic #101 scarf with two wide stripes. The scarf is knitted, dyed and sewn in Denmark and made in 100% bcd Cotton. NPS Interlok is available in two different lengths.

  • NPS JOHN DRESSES

  • NPS STRAP – AND TANK TOPS

  • NPS STRAP – AND TANK DRESSES