#101 KIDS
Nørgaard Paa Strøget & the #101 t-shirts have been together since the very start of 1964.
When our kids store, Englebørn opened in 1973 the #101 t-shirt was made in a kids edition. Since then it has only been sold in Englebørn and a few retailers.
Now we are proud to add the #101-kids t-shirt to our Made in Denmark assortment online.
101 Kids Solid Colour Old Rosa
101 Kids Solid Colour Chock
101 Kids Tie Dye Pink/White
101 Kids Solid Colour Red
101 Kids Solid Colour Orioles
101 Kids Broadway Yellow/Rose
101 Kids Solid Colour Klein
101 Kids Broadway Marine/Ecru
101 Kids Solid Colour Black
#101
It’s the striped t-shirt that won the world. More than 3 million of our famed 101s have been sold since 1967. In Scandinavia and beyond people have worked, danced and kissed in the 101… fallen in love wearing it, spilled tears and broken up in it – worn it doing the laundry on rainy Sunday afternoons.
The story of the 101 begins one cold January morning, when my father put the first batch of neatly folded ribbed t-shirts on the shelves of the store in Copenhagen. He called his t-shirt the 101, after California’s Highway 101, a road that dreams were made on.
The only thing that has changed about the 101 in the fifty years since is the colours, 40 variations every season. We make the t-shirts in our factory in Denmark and keep the price as low as we can, as close as we can to the original. We want the 101 to be an accessible, affordable basic for everyone. The world is constantly in flux, some things have got to remain the same.
– Mads Nørgaard
101 Solid Colour Black
101 Broadway Black/Ecru
101 NPS Stripes Black/Ecru
101 NPS Stripes Ecru/Black
101 Fine Stripe Black/Off White
101 Broadway Black/Grey Melange
101 Melange Dark Grey
101 Melange Light Grey
101 NPS Stripes Ecru/Light Grey
101 Solid Colour White
101 Solid Colour Rosa
101 Solid Colour Old Rosa
101 Solid Colour Light Pink
101 Solid Colour Chock
101 Tie Dye Pink/White
101 Tie Dye Stripe Black/Ecru/Pink
101 Solid Colour Red
101 Broadway Red/Ecru
101 Fine Stripe Red/Ecru
101 NPS Stripes Ecru/Red
101 Broadway Black/Red
101 Solid Colour Orioles
101 Tie Dye Orioles/White
101 Solid Colour Yellow
101 Broadway Yellow/Ecru
101 Broadway Yellow/Blue
101 Solid Colour Mint Green
101 Solid Colour Green
101 Solid Colour Olive
101 Broadway Green/Ecru
101 Broadway Army/Powder Blue
101 Broadway Powder Blue/Dark Camel
101 Solid Colour Light Blue
101 Solid Colour Powder Blue
101 Solid Colour Klein
101 Fine Stripe Klein/White
101 Tie Dye Marine/White
101 Tie Dye Turquoise/White
101 NPS Stripes Navy/Azur
101 Broadway Marine/Ecru
101 Fine Stripe Navy/Ecru
101 Broadway Marine/Grey melange
101 Tricolore Marine/Camel/Powder Blue
101 Solid Colour Navy
101 Broadway Navy/Rosa
101 Broadway x Rudolph Rudolph Stripe
101 Solid Colour Light Purple
101 Broadway Klein/Ecru
101 Solid Colour Dark camel
101 Solid Colour Brown
101 Broadway Brown/Ecru
101 Broadway Marine/Brown
101 Solid Colour Ecru
100% WOOL
JOHN DRESSES
NPS John Dress Long Sleeve Solid Colour Old Rose
NPS John Dress Long Sleeve Solid Colour Banana
NPS John Dress Long Sleeve Solid Colour Light Purple
NPS John Dress Long Sleeve Solid Colour Camel
SLIP - & TANK DRESSES
NPS Tank Dress Solid Colour Powder Blue
NPS Solid Strap Dress Black
TANK TOPS
NPS Tank Top Solid Color White
SHE'S A RAINBOW
The only thing that has changed about the #101 t-shirt since 1967 is the colours. We make approx. 40 colours per season - most are reruns, some are new. We adjust the range of colours and volumes at our weekly meetings to ensure a beautiful balance between classic and new and between stripes and solid coloured.
STRIPED SINCE 1967
READ MOREThe #101 T-shirt has been proclaimed to be a Danish design icon on several occasions and is a part of the permanent exhibition at Design Museum Denmark. The T-shirt has also been exhibited at several special exhibitions at other Danish museums. In 2014, Jørgen Nørgaard received that year's honorary award at the Elle Style Awards, just as Jørgen Nørgaard was honored with the Design Council's (Designrådet) award in 2007.
#101 FACTORY
READ MOREHave you ever wondered how our iconic #101 T-shirts are made? We have been visiting our sewing factory in Korsør, to get a glimpse of all the steps turning 1 meter of cotton into 1 long sleeved 101 T-shirt.
#MY101
Nørgaard Paa Strøget's #101 T-shirt was designed in 1967 by Jørgen Nørgaard. The t-shirt is knitted, dyed and sewn in Denmark and is made from 100% bci Cotton. The #101 T-shirt is one-size, but comes in two different lengths. The long-sleeved t-shirt is produced in three different types of stripes and in all the different colours of the rainbow.
#MADEINDENMARK
READ MOREWe are very proud to produce our #101 T-shirt in Denmark. The Nørgaard T-shirt was designed by Jørgen Nørgaard in 1967. Since then more than 3 million copies of the popular T-shirt have been sold. The beautiful cotton rib is still knitted in Ikast and sewn in our sewing room in Korsør. We only use Better Cotton Initiative (BCI) yarns for #101.
NØRGAARD PAA STRØGET
NØRGAARD PAA STRØGET / AARHUS / TULLINSGADENØRGAARD is a third generation multibrand store located in the center of Copenhagen. Starting as a store selling mourning wardrobes by Mathias M. Nørgaard, and later bought by his son Jørgen Nørgaard who reopened the store as a young and modern multibrand store in 1958.
