It’s the striped t-shirt that won the world. More than 3 million of our famed 101s have been sold since 1967. In Scandinavia and beyond people have worked, danced and kissed in the 101… fallen in love wearing it, spilled tears and broken up in it – worn it doing the laundry on rainy Sunday afternoons.
The story of the 101 begins one cold January morning, when my father put the first batch of neatly folded ribbed t-shirts on the shelves of the store in Copenhagen. He called his t-shirt the 101, after California’s Highway 101, a road that dreams were made on.
The only thing that has changed about the 101 in the fifty years since is the colours, 40 variations every season. We make the t-shirts in our factory in Denmark and keep the price as low as we can, as close as we can to the original. We want the 101 to be an accessible, affordable basic for everyone. The world is constantly in flux, some things have got to remain the same.
– Mads Nørgaard
101 Melange Light Grey
101 Melange Dark Grey
101 Fine Stripe Black/Off White
101 Broadway Black/Ecru
101 NPS Stripes Black/Ecru
101 Tie Dye Pink/White
101 Solid Colour Chock
101 NPS Stripes Red/Chock
101 Tricolore Ecru/Red/Marine
101 NPS Stripes Ecru/Red
101 Fine Stripe Red/Ecru
101 Broadway Red/Ecru
101 Solid Colour Red
101 Solid Colour Winter Red
101 Solid Colour Orange
101 Broadway Orange/Rose
101 Broadway Chock/Rosa
101 NPS Stripes Red/Chock
101 Broadway Yellow/Ecru
101 Broadway Yellow/Rose
101 Jaspé Pink/Orange
101 Solid Colour Yellow
101 Broadway Yellow/Blue
101 Solid Colour Green
101 Solid Colour Bottle green
101 Solid Colour Turquoise
101 NPS Stripes Marine/Klein
101 Fine Stripe Navy/Ecru
101 Broadway Marine/Ecru
101 NPS Stripes Dark Purple/Black
101 Solid Colour Dark Purple
101 Solid Colour Powder Blue
101 Broadway Marine/Brown
101 Solid Colour Brown
NPS NOVA PANTS
NPS Nova Pants Solid Colour Light Pink
NPS Nova Pants Solid Colour Chock
NPS Nova Pants Solid Colour Orange
NPS Nova Pants Broadway Colour Green/Ecru
NPS Nova Pants Tie Dye . Klein
NPS Nova Pants Fine Stripe Klein/Ecru
NPS Nova Pants Solid Colour Light Purple
NPS Nova Pants 101 Jaspé Navy
NPS Nova Pants Solid Colour Brown
NPS Nova Pants NPS Stripes Black/Ecru
#101 SHORT SLEEVE
101 Short Sleeve Broadway Red/Ecru
101 Short Sleeve Solid Colour Light Blue
101 Short Sleeve Solid Colour Klein
101 Short Sleeve Fine Stripe Marine/Ecru
101 Short Sleeve Solid Colour White
101 Short Sleeve Solid Colour Black
101 Wool Light Purple
SHE'S A RAINBOW
The only thing that has changed about the #101 t-shirt since 1967 is the colours. We make approx. 40 colours per season - most are reruns, some are new. We adjust the range of colours and volumes at our weekly meetings to ensure a beautiful balance between classic and new and between stripes and solid coloured.
STRIPED SINCE 1967READ MORE
The #101 T-shirt has been proclaimed to be a Danish design icon on several occasions and is a part of the permanent exhibition at Design Museum Denmark. The T-shirt has also been exhibited at several special exhibitions at other Danish museums. In 2014, Jørgen Nørgaard received that year's honorary award at the Elle Style Awards, just as Jørgen Nørgaard was honored with the Design Council's (Designrådet) award in 2007.
#101 FACTORYREAD MORE
Have you ever wondered how our iconic #101 T-shirts are made? We have been visiting our sewing factory in Korsør, to get a glimpse of all the steps turning 1 meter of cotton into 1 long sleeved 101 T-shirt.
Nørgaard Paa Strøget's #101 T-shirt was designed in 1967 by Jørgen Nørgaard. The t-shirt is knitted, dyed and sewn in Denmark and is made from 100% bci Cotton. The #101 T-shirt is one-size, but comes in two different lengths. The long-sleeved t-shirt is produced in three different types of stripes and in all the different colours of the rainbow.
We are very proud to produce our #101 T-shirt in Denmark. The Nørgaard T-shirt was designed by Jørgen Nørgaard in 1967. Since then more than 3 million copies of the popular T-shirt have been sold. The beautiful cotton rib is still knitted in Ikast and sewn in our sewing room in Korsør. We only use Better Cotton Initiative (BCI) yarns for #101.
NØRGAARD PAA STRØGETNØRGAARD PAA STRØGET
NØRGAARD is a third generation multibrand store located in the center of Copenhagen. Starting as a store selling mourning wardrobes by Mathias M. Nørgaard, and later bought by his son Jørgen Nørgaard who reopened the store as a young and modern multibrand store in 1958.