#101
It’s the striped t-shirt that won the world. More than 3 million of our famed 101s have been sold since 1967. In Scandinavia and beyond people have worked, danced and kissed in the 101… fallen in love wearing it, spilled tears and broken up in it – worn it doing the laundry on rainy Sunday afternoons.
The story of the 101 begins one cold January morning, when my father put the first batch of neatly folded ribbed t-shirts on the shelves of the store in Copenhagen. He called his t-shirt the 101, after California’s Highway 101, a road that dreams were made on.
The only thing that has changed about the #101 in the fifty years since is the colours. Every season we design a series of new colours and stripes as an add-on to the many colours and stripes which recur season after season. We make the t-shirts in our factory in Denmark and keep the price as low as we can, as close as we can to the original. We want the 101 to be an accessible, affordable basic for everyone. The world is constantly in flux, some things have got to remain the same.
– Mads Nørgaard
101 Solid Colour White
101 NPS Stripes Ecru/Black
101 Solid Colour Asphalt
101 Melange Dark Grey
101 Melange Dark Grey
101 Fine Stripe Black/Ecru
101 Broadway Black/Ecru
101 NPS Stripes Black/Ecru
101 Solid Colour Black
101 KAY Black/Ecru/Red
101 Melange Light Grey
101 Solid Colour Rosa
101 Solid Colour Strawberry
101 Solid Colour Light Pink
101 Broadway Black/Rosa
101 Solid Colour Chock
101 Broadway Black/Chock
101 NPS Stripes Red/Chock
101 Fine Stripe Red/Ecru
101 NPS Stripes Ecru/Red
101 Tricolore Ecru/Red/Marine
101 Broadway Red/Ecru
101 Solid Colour Red
101 Solid Colour Winter Red
101 Solid Colour Orange
101 Tricolore Orange/Purple/Rosa
101 Broadway Yellow/Rose
101 Solid Colour Lemon
101 Solid Colour Yellow
101 Solid Colour Mustard
101 Solid Colour Stone
101 Solid Colour Mint Green
101 Solid Colour Green
101 Broadway Green/Ecru
101 Tie Dye Olive
101 Tricolore Ecru/Chock/Green
101 Solid Colour Light Blue
101 Solid Colour Turquoise
101 Tie Dye Klein
101 Broadway Klein/Ecru
101 Solid Colour Klein
101 Fine Stripe Marine/Ecru
101 Broadway Marine/Ecru
101 Broadway Marine/Grey melange
101 Solid Colour Light Purple
101 Solid Colour Dark Purple
101 Solid Colour Marine
101 Broadway Black/Light Blue
101 Solid Colour Ecru
101 Broadway Brown/Ecru
101 Broadway Camel/Rose
101 Broadway Camel/Light Blue
101 Solid Colour Brown
101 Broadway Black/Camel
NPS NOVA PANTS
NPS Nova Pants Solid Colour Chock
NPS Nova Pants Solid Colour Orange
NPS Nova Pants Broadway Colour Green/Ecru
NPS Nova Pants Tie Dye Klein
NPS Nova Pants Fine Stripe Klein/Ecru
NPS Nova Pants Solid Colour Light Purple
NPS Nova Pants 101 Jaspé Navy
NPS Nova Pants NPS Stripes Black/Ecru
NPS Nova Pants Solid Colour Marine
NPS Nova Pants Solid Colour Lemon
NPS Nova Pants Melange Grey Melange
100% WOOL
NPS Wool Leggings Black
101 Wool Dark camel
NPS SCARF INTERLOK
The Nørgaard paa Strøget Scarf Interlok is the classic #101 scarf with two wide stripes. The scarf is knitted, dyed and sewn in Denmark and made in 100% bcd Cotton. NPS Interlok is available in two different lengths.
NPS Scarf Interlock Red/Chock
NPS Scarf Interlock Klein/Ecru
NPS Scarf Interlock Black/Ecru
NPS JOHN DRESSES
NPS John Dress Solid Colour Light pink
NPS John Dress Solid Colour Red
NPS John Dress Solid Colour Green
NPS John Dress Solid Colour Light Blue
NPS John Dress Broadway Black/Light Blue
NPS John Dress Broadway Klein/Ecru
NPS John Dress Solid Colour Klein
NPS John Dress NPS Stripes Ecru/Black
NPS John Dress Solid Colour Black
NPS Long John Dress Solid Colour Stone
NPS Long John Dress Tie Dye Olive
NPS Long John Dress Broadway Black/Ecru
NPS Long John Dress Solid Colour Black
NPS STRAP – AND TANK TOPS
NPS Strap Top Solid Color White
NPS Strap Top Broadway Camel/Rose
NPS Strap Top Broadway Marine/Camel
NPS Strap Top Solid Color Light Purple
NPS Strap Top Solid Color Klein
NPS Strap Top Solid Color Black
NPS Tank Top Solid Color White
NPS Tank Top Solid Color Strawberry
NPS Tank Top Solid Color Stone
NPS Tank Top Broadway Marine/Camel
NPS Tank Top Broadway Black/Rosa
NPS Tank Top Solid Color Black
NPS STRAP – AND TANK DRESSES
NPS Strap Dress Solid Colour Orange
NPS Strap Dress Solid Colour Turquoise
NPS Strap Dress Broadway Marine/Rosa
NPS Strap Dress Solid Colour Klein
NPS Strap Dress Broadway Marine/Camel
NPS Strap Dress NPS Stripe Ecru/Black
NPS Tank Dress Solid Colour White
NPS Tank Dress Tie Dye Klein
NPS Tank Dress Solid Colour Light Purple
NPS Tank Dress Broadway Black/Camel
NPS Tank Dress Broadway Black/Ecru
NPS Tank Dress Solid Colour Asphalt
NPS Tank Dress Solid Colour Black
NPS Strap Dress Solid Colour Black
#101 Kids
Explore our #101 Kids selection hereNørgaard Paa Strøget & the #101 t-shirts have been together since the very start of 1967. When our kids store, Englebørn, opened in 1973 the #101 t-shirt was made in a kids edition.
#101 Teen
Explore our #101 Teen selection hereStriped since 1967
Read moreThe #101 T-shirt has been proclaimed to be a Danish design icon on several occasions and is a part of the permanent exhibition at Design Museum Denmark. The T-shirt has also been exhibited at several special exhibitions at other Danish museums. In 2014, Jørgen Nørgaard received that year's honorary award at the Elle Style Awards, just as Jørgen Nørgaard was honored with the Design Council's (Designrådet) award in 2007.
Made in Denmark
Read moreWe are very proud to produce our #101 T-shirt in Denmark. The Nørgaard T-shirt was designed by Jørgen Nørgaard in 1967. Since then more than 3 million copies of the popular T-shirt have been sold. The beautiful cotton rib is still knitted in Ikast and sewn in our sewing room in Korsør. We only use Better Cotton Initiative (BCI) yarns for #101.
Nørgaard paa Strøget
Read more about Nørgaard paa StrøgetNØRGAARD is a third generation multibrand store located in the center of Copenhagen. Starting as a store selling mourning wardrobes by Mathias M. Nørgaard, and later bought by his son Jørgen Nørgaard who reopened the store as a young and modern multibrand store in 1958.