In November 2020, Mads Nørgaard – Copenhagen opened a project space for changing store concepts, collaborations and pop-ups by young talents.
Today the space goes by the name of GUL and has, since its opening, provided premises for a collaboration with fashion brand Icon Visions, and pop-ups of Peech sex toys, vintage sunglasses from Lost & Found and the Bintagged vintage concept from Spain. Occasionally, the space is filled with the excess stock ”Restekassen” from Nørgaard paa Strøget.
Follow GUL on Instagram @gulproject