Collaborations News

"JUMBO ORIGINALS" MADE BY PHRIENDS

"JUMBO ORIGINALS" MADE BY PHRIENDS

“Jumbo Originals” is the first drop from an ongoing collaboration between Mads Nørgaard and the creative agency and fashion brand Phanta.

This gender-neutral mini collection presents a new, skewed and exaggerated take on a selection of Mads Nørgaard classics such as the sailor knit, quilted jacket and basic t-shirt.

Expanding into the metaverse, the collection also includes a series of digital accessories – sunglasses, boots and earrings – available as SoMe AR filters and NFTs.

The "Jumbo Originals" collection is available online at madsnorgaard.com, phanta.life, and at selected retailers. 

 

Directors

@legranddanois

@phanta_enterprises

 

Producers

@oliverheldmann

@legranddanois

 

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Rekvisitør @vanhorncph

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