"JUMBO ORIGINALS" MADE BY PHRIENDS

“Jumbo Originals” is the first drop from an ongoing collaboration between Mads Nørgaard and the creative agency and fashion brand Phanta.

This gender-neutral mini collection presents a new, skewed and exaggerated take on a selection of Mads Nørgaard classics such as the sailor knit, quilted jacket and basic t-shirt.

Expanding into the metaverse, the collection also includes a series of digital accessories – sunglasses, boots and earrings – available as SoMe AR filters and NFTs.

The "Jumbo Originals" collection is available online at madsnorgaard.com, phanta.life, and at selected retailers. 

 

Directors

@legranddanois

@phanta_enterprises

 

Producers

@oliverheldmann

@legranddanois

 

DOP @tobiashorvath_dp

B-photo @emilwadjepsen

Rekvisitør @vanhorncph

Lys @polcobas

Makeup og hår @ayoeness

Musik @Anders

 

Tak til @locospace @homehagen

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