Nørgaard paa Strøget's #101 T-shirt was designed in 1967 by Jørgen Nørgaard. The T-shirt is knitted and sewn in Denmark and is made in 100% cotton or wool. The #101 T-shirt is onesize, but comes in two different lengths. The long-sleeved T-shirt is produced in three different types of stripes and in all the different colours of the rainbow.

She's a Rainbow

The only thing that has changed about the #101 T-shirt since 1967 is the colours. We make approx. 40 colours per season - most are reruns, some are new. The first #101 in white/black stripes with red neck ribbing is still a part of the collection, and is only sold from our physical stores - Strøget in Copenhagen and the one in Aarhus. We adjust the range of colours and volumes at our weekly meetings to ensure a beautiful balance between classic and new and between stripes and solid coloured.

Striped since 1967

The #101 T-shirt has been proclaimed a Danish design icon on several occasions and is a part of the permanent exhibition at Design Museum Denmark. The T-shirt has also been exhibited at several special exhibitions at other Danish museums. In 2014, Jørgen Nørgaard received that year's honorary award at the Elle Style Awards, just as Jørgen Nørgaard was honored with the Design Council's award in 2007.
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Made in Denmark

We are proud to produce our #101 T-shirt in Denmark. The beautiful cotton rib is still knitted in Ikast and sewn in our sewing room in Korsør. We only use Better Cotton Initiative (BCI) yarns for #101.
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We love it when you share your photos of the #101 T-shirt. Remember to use #my101 on Instagram when you show off your favorite colour or stripe.