The film ‘Skarpretteren’ ends with “Courage! The next great moment in history is ours!” (in Danish: ”Fat Mod. Det næste store øjeblik i historien tilhører os!”). This quote is printed onto every style in the collection. The all-day event on March 8th in Mads Nørgaad’s flagship store Nørgaard paa Strøget presents a program of conversations and spoken words by female writers who interpret the iconic quote.
“In my collaboration with Mads I was given free rein to let my dresses fight! My poppies wanted to go out into the world and spread the message. The result is stronger than I could have imagined from the beginning. Poetry on the body and a greeting to everyone believing in a future of equality,” says Reuter Christiansen.
The collection is launched March 8th and will be available exclusively in Nørgaard paa Strøget, Mads Nørgaard - Copenhagen in Aarhus, selected retailers and at madsnorgaard.com. All revenue will be donated to the organization Danner working to eliminate violence against women by empowerment, and by protection, prevention, and advocacy.
“As a feminist, March 8th is always special to me, and to be able to celebrate this occasion by a presentation of dresses in collaboration with Ursula Reuter Christiansen and Rasmus Koch is very unique. Moreover, we’ve managed to sew the collection in Ikast and produce it locally at the micro factory Rodinia in Nordvest. We are so proud of both the design and production, dresses with opinions, produced around the corner,” says Mads Nørgaard.
”Compared to how we usually produce clothing in the fashion industry, Rodinia Generation offers a way of producing very small amounts in the sizes that you want, from day to day. Usually, in my line of business, the minimum is 300, and it takes at least 3 months to get the final product. Rodinia Generation is completely turning the whole thing upside down. They make zero waste because what is wasted can be reused instantly afterwards. It is a revolution in the way of producing clothing." – Mads Nørgaard
MEET RODINIA GENERATIONBLOGRead more
Designer and founder Trine Young aims to revolutionize the fashion industry. Together with a team of 11 developers and engineers, she runs the start-up micro-factory Rodinia Generation in Copenhagen. The factory works with robot technology to create zero waste production and eliminate overproduction in the fashion industry.
INTERNATIONAL WOMEN'S DAY IN NØRGAARD PAA STRØGETBLOGRead more
Yesterday's celebration of International Women's Day was well received by our community, the Danish art scene, and the people who passed our store yesterday. We are pleased with everybody's interest and happy that people joined us on this important day!