In a world turned upside down, going to work, doing what
you normally do, following your old routines makes one
long for the ‘ordinary’ everyday.
Covid-19 forced us to reduce the size of the collections, our travelling, and instead jumped
on our bikes and explored the city-scape and surroundings.
Instead of looking out, we have decreased our radar and
found inspiration from all that is just under our noses.
It has been an amazing feeling to find out how far you can
go by travelling nowhere.
CAMPAIGN CREDITS:
PHOTOGRAPHER: MARCO VAN RIJT
H&MU ARTIST: GITTE GULDHAMMER, A-MANAGEMENT
WOMENS TALENT: JULIANE GRÜNER, SCOOP MODELS
MENS TALENT: OSCAR RUEBMAN, SCOOP MODELS
WOMENS & MENS TALENT: MAGNUS VILLEMOES
POST-PRODUCTION: KEVIN PFAFF
