In 2016 Gosha Rubchinskiy invited the Russian youth to an open call in search of models. This is the journey and reflections of Andrey, Ivan and Kirilll as they make their way from different parts of Russia to an internationally acclaimed runway show in Kaliningrad.
The rise and impact of Gosha Rubchinskiy is almost unprecedented. In less than a handfull of years, the Russian clothing brand have managed to define a youth culture, pave the way for street culture and create long lines outside the finest fashion hubs worldwide.
Ever since Mads Nørgaard — Copenhagen became the first retailer in the world to place an order at Gosha Rubchinskiy, we have witnessed first hand this immense impact, which the brand has had on both the fashion world and the Russian youth as seen in this film.
Over the years we have managed to form a great friendship with Gosha, and we are very happy to recommend and vouch for the latest creative output straight out of Russia; a documentary short about the brands nationwide model search in Kaliningrad, done in collaboration with INRUSSIA.
Check out the documentary here