Collaborations Events

Black Friday becomes Culture Friday at Mads Nørgaard

For the second year in a row, Mads Nørgaard makes a shout out to local, cultural institutions on this crowded shopping day. Instead of price reductions, everyone who shops at and in our psychical stores located in Denmark, can get a free gift card to a cultural experience with every purchase. This year, the number of experiences has doubled to 10 Danish destinations covering the country widely: From Kunsten in Aalborg, Fuglsang Kunstmuseum on Lolland to Planetarium in Copenhagen.

Culture Friday at Mads Nørgaard – Copenhagen takes place on Friday 24 November 2023 at 00.00 and 24 hours ahead. Choose a gift card together with your purchase at or in Nørgaard on Strøget and Mads Nørgaard – Copenhagen in Aarhus. All gift cards can be redeemed online. They cover an entrance ticket to the selected cultural institution and are valid for at least one year. The ticket is sent directly to the customer's email.

Culture Friday at can be explored online friday November 24 2023 at 00.00 here.

Mads Nørgaard renames Black Friday to Culture Friday again this year and encourages everyone to experience and support local cultural life. November 24th from 00:00 and 24 hours ahead, you can get a free gift card to 10 selected cultural institutions with your purchase at Mads Nørgaard - Copenhagen.

Get a gift card to either Louisiana in Humlebæk, Grand Theatre in Copenhagen, Planetarium in Copenhagen, DAC – Danish Architecture Center in Copenhagen, Trapholt in Kolding, CLAY in Middelfart, KØN in Aarhus, Kunsten in Aalborg, Fuglsang Kunstmuseum in Lolland or Kunstmuseum Brandts in Odense.


"We are happy to be able to launch Culture Friday again this year and put focus on the fantastic local cultural institutions we are surrounded by. We believe that culture connects us, and we are therefore proud to include even more destinations this year, from Lolland to Middelfart and Aalborg. We hope to continue the concept for many years to come and be able to offer more forms of cultural experiences to our customers." – Mads Nørgaard


Van Gogh look-alike

Culture Friday is launched with a SoMe campaign, where everyone can test themselves as main motif in iconic works. Be inspired by Ellen, John, and Willson from Nørgaard paa Strøget, who have become Van Gogh's self-portrait, Vermeer's Girl with a Pearl Earring and Magritte's The Son of Man respectively. Post your self-made portraits on Instagram, tag it @madsnorgaard and get the chance to win an annual pass to a Culture Friday destination. 


Fashion, art, and culture

With Culture Friday the fashion house continues its tradition of promoting art and culture. Over the years, Mads Nørgaard has collaborated with young talents and established profiles such as Danish Jeannette Ehlers, Swiss Pipilotti Rist and most recently Danish-German Ursula Reuter Christiansen and Danish Rose Eken. The latter, in collaboration with Mads Nørgaard, created a collection of t-shirts, silk scarves and a special #101 t-shirt edition on the occasion of the art event CHART 2023 in Copenhagen.


Win an annual pass to a Culture Friday destination

Get creative and make your interpretation of an iconic piece of art. Share your image with us on Instagram @madsnorgaard #CultureFriday and get the chance to win an annual pass to a Culture Friday destination. The competition runs from Friday 24 November to Sunday 26 November.