#101

It’s the striped t-shirt that won the world. More than 3 million of our famed 101s have been sold since 1967. In Scandinavia and beyond people have worked, danced and kissed in the 101… fallen in love wearing it, spilled tears and broken up in it – worn it doing the laundry on rainy Sunday afternoons. 

The story of the 101 begins one cold January morning, when my father put the first batch of neatly folded ribbed t-shirts on the shelves of the store in Copenhagen. He called his t-shirt the 101, after California’s Highway 101, a road that dreams were made on. 

The only thing that has changed about the #101 in the fifty years since is the colours. Every season we design a series of new colours and stripes as an add-on to the many colours and stripes which recur season after season. We make the t-shirts in our factory in Denmark and keep the price as low as we can, as close as we can to the original. We want the 101 to be an accessible, affordable basic for everyone. The world is constantly in flux, some things have got to remain the same. 

– Mads Nørgaard 

  • #101 SHORT SLEEVE

    100% WOOL

    101 Wool is the classic #101 T-shirt produced in merino wool. Nørgaard paa Strøget's #101 T-shirt was designed in 1967 by Jørgen Nørgaard. This T-shirt is knitted, dyed and sewn in Denmark and is made from 100% wool.

  • #101 KIDS

    Nørgaard Paa Strøget & the #101 t-shirts have been together since the very start of 1967. When our kids store, Englebørn, opened in 1973 the #101 t-shirt was made in a kids edition.

    #101 TEEN

    NPS SCARF INTERLOCK

    The Nørgaard paa Strøget Scarf Interlock is the classic #101 scarf with two wide stripes. The scarf is knitted, dyed and sewn in Denmark and made in 100% bci Cotton. NPS Interlock is available in two different lengths.

  • NPS NOVA PANTS

  • NPS NOVA SHORTS

    NPS JOHN DRESSES

    The NPS John Dress is a redesign of the classic NPS #101 t-shirt designed by Jørgen Nørgaard in 1967. The dress was first designed back in the 70's and is still knitted and sewn in Denmark from 100% bci Cotton.

  • NPS LONG JOHN DRESSES

    The NPS Long Dress is a redesign of the classic NPS #101 t-shirt designed by Jørgen Nørgaard in 1967. The dress was first designed back in the 70's and is still knitted and sewn in Denmark from 100% bci Cotton.

    NPS WRAP TOPS

    NPS TANK TOPS

    The NPS Tank Top is a redesign of the classic NPS #101 t-shirt designed by Jørgen Nørgaard in 1967. The Tank Top is knitted and sewn in Denmark from 100% bci Cotton.

    NPS TANK DRESSES

    NPS STRAP TOPS

    The NPS Strap Top is a redesign of the classic NPS #101 t-shirt designed by Jørgen Nørgaard in 1967. The Strap Top is knitted and sewn in Denmark from 100% bci Cotton.

  • NPS STRAP DRESSES